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RFI deploys RadioTV, Orad’s solution for automated TV production
MUMBAI: Radio France International (RFI), an entity of the AEF Group, leverages Orad‘s solution for automated TV production to record several talk shows in its programme line-up.
The goal is to increase the broadcasting of RFI‘s programmes beyond the availability of on-demand audio contents, while rationalising production costs.
RFI has chosen RadioTV, Orad‘s solution for the automatic production of radio shows, to publish two of its flagship shows on its website and social media channels. A French public radio station RFI‘s long term plans are to rely on Orad‘s solution to offer a sizeable portion of its programmes on different media such as smartphones, tablets, etc.
More often than ever, radio stations give their online audience the opportunity to watch talk shows live, especially political shows.
"Video can give radio the chance to reach a younger, more web-savvy audience, thus broadening its listener base, more so than podcasts. However, we have no intention of getting into video without full mastery of our production costs. In addition, we immediately dismissed single-camera systems, which offer little added value" explains Thierry Fanchon, who is in charge of information systems and technical management at the AEF (Audiovisuel Extérieur de la France)."
Orad‘s RadioTV is a fully automated system based on a voice detection algorithm; as soon as one of the participants speaks into a microphone, the system automatically starts recording video. Transitions from one speaker to the next are done in real time and with no human intervention. For longer exchanges, RadioTV uses a library of pre-defined scenarios allowing, for instance, splitting the screen or offering any other type of visualisation, depending on parameters that are included in the system.
Once the preparation phase was over, the first show to be broadcasted both on radio waves and in video streaming was "L‘invité du Matin" ("The Morning Guest"), hosted by Frédéric Rivi?re, in December 2011. "We chose a two-camera system, since this show revolves around one guest who is a prominent figure in political, economic and social activity, and whose reactions to French or international news are influential. This results in exchanges that are rather guided."
Starting in March 2012, another of RFI‘s flagship shows, ‘Mardi Politique‘ (‘Political Tuesday‘), was fitted with the RadioTV system in a more complex format: "This new show involves four journalists and one guest from the political sphere. In this situation, the system manages four cameras that film the guest (one camera) and the four reporters (two of them are filmed by a single camera), as well as a fifth camera for a wide-angle shot."
Started in April, the show is also streamed live on DailyMotion.
RadioTV also offers many overlay features, allowing users to set up a true window displaying information or to be used as a way to monetize content. "We aren‘t quite there yet, but we intend on moving towards online television as well as tablets or mobile devices."
RFI will soon move to a new location in Issy-les-Moulineaux (southwest of Paris), with larger studios. "We will have 14 studios, in which we should be installing RadioTV systems on a more ambitious scale. The four-camera system was a first step, but we are now looking at every possibility."
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
