MAM
Cheil Worldwide to handle Deutsche Bahn account
MUMBAI: Cheil Worldwide has been appointed by Germany‘s national rail operator Deutsche Bahn as its advertising partner.
The mandate includes strategy, creative concept, execution and long-term strategy in these fields.
Cheil will be advising Deutsche Bahn on mobile marketing and complex digital projects such as management of portal site (bahn.com) to engage consumers online.
Deutsche Bahn is a leading local public transport and rail freight in Europe. It has 27,000 trains that carry 7.3 million passengers every day.
Cheil Germany COO Volker Selle said, “This is the victory of the whole agency and our spirit of Tuhon, the relentless drive to succeed, is alive in Germany. One of our strongest characteristics is definitely our Korean background, meaning that we actively focus on and incorporate huge enthusiasm for technology and the constant will to improve into all of our processes. We aim to help Deutsche Bahn rise above the communications clutter creatively in order to reach their digital audience.”
The Dubai Electricity and Water Authority (DEWA) has assigned Cheil to handle their advertising, strategic planning and communication requirements. The DEWA provides electricity and water for the Emirate of Dubai. Cheil will support the consumer relations, corporate marketing strategies and CSR initiatives for DEWA .
In China Cheil has been chosen to provide marketing services for CITIC Guoan wine. Cheil‘s raft of new clients are varied in terms of industry and region includes Net4India (ICT) in India, Jaguar (automotive) and Sorgenia (power and natural gas) in Italy, Estee-Lauder (cosmetics) in France, Intel (semiconductor) in Turkey, Audi (automotive) in Singapore, Volvo (automotive) in Thailand, Baltika (beer) in Russia and China Mobile Communications Corporation (telecommunications) in the Middle Kingdom.
These wins are in line with Cheil‘s efforts to become relevant to their clients on a local level. It has also indulged in the recruitment of local executives to run local offices. Cheil also has investments in other agency brands that retain their own identities and distinct service offerings. These include acquiring a stake in Beattie McGuinness Bungay, a London-based agency as well as scooping US-based McKinney and Bravo in China. All in all, it has won 60 global clients this year.
Cheil Worldwide president and CEO Nack-hoi Kim said, “This year, we have achieved our best performance ever at the Cannes Lions by winning 12 Lions and the world is recognizing our creativity. We will continue to bag local clients in various markets, through the synergy of Cheil and acquired agencies, to position as a global top player.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
