Hindi
NFDC film bazaar opens at IFFI 2012
NEW DELHI: For any business including films, there is need for the right revenue model which can give creativity a chance to breathe freely.
Speaking while inaugurating the Film Bazaar set up by the National Film Development Corporation to coincide with the Festival, Information and Broadcasting Minister Manish Tewari said creativity opens new vistas and makes people think and work towards better goals.
Tewari lauded the NFDC for ensuring visibility for another kind of cinema which would not be able to find distribution outlets. It had also helped film makers who ‘are not up the commercial curve’.
Goa chief minister Manohar Parrikar said the film Bazaar is perhaps the most important aspect of a film festival, and urged NFDC to take Indian cinema to international levels through its market.
Polish Culture Minister Bogdan Zdrojewski said India respected cinema in the same manner as the people in his country did, and used it to promote cultural values. Lauding IFFI as the most important film festival in Asia, he added that more and more Indian film personalities were now visiting his country and referred to the recent visit by megastar Amitabh Bachchan.
NFDC Chairman Ramesh Sippy said the Bazaar should be viewed with as much passion as filmmaking, and regretted that many filmmakers did not realise its importance. But he said that the popularity of the Film Bazaar here had spread to many countries and also to south Asia.
NFDC managing director Nina Lath Gupta referred to various sections including sessions with filmmakers, distributors, Co-Production Market and Screen Writers Labs and other events apart from film screenings at the Bazaar which will continue at the Mariott Resort till 24 November.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
