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Kudelski Group launches Kudelski Security
MUMBAI: The Kudelski Group, which offers media content protection and value-added services technology, has announced the launch of Kudelski Security, its new Cyber Security division.
Kudelski Group CEO André Kudelski said, "Having dealt with security for a few decades and having fought piracy on behalf of our customers for the last 20 years, we have developed an unmatched talent pool with a unique skill set that we want to leverage by offering a new protection paradigm to anyone exposed on the internet. In an increasingly connected world, companies, families, individuals are all targeted by the new cyber threats and action is needed now."
Kudelski Security senior VP, head Christophe Nicolas said, "The purpose of Kudelski Security is to deliver tailored cyber security solutions and services to enterprises, financial institutions, government administrations and our media customers. Initial focus will be Europe, before expanding the offering worldwide, such as for our existing media customers".
The Kudelski Security offering consists of a set of services initially focusing on assisting companies to assess risk and vulnerabilities in order to ensure privacy and confidentiality of their data and analytics as they move their business processes and applications in a cloud dependent ecosystem. The offer will include monitoring the evolution of the threats and keeping consumer data secured, while access to data becomes more dynamic and mobile, through new consumer devices like smartphones and tablets.
Kudelski Security adds that it goes beyond a pure technology security offering by combining technological know-how and legal expertise, compliance, field investigation and crisis communication into a new type of global Cyber Alert Response Squad.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
