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Kudelski Group launches Kudelski Security
MUMBAI: The Kudelski Group, which offers media content protection and value-added services technology, has announced the launch of Kudelski Security, its new Cyber Security division.
Kudelski Group CEO André Kudelski said, "Having dealt with security for a few decades and having fought piracy on behalf of our customers for the last 20 years, we have developed an unmatched talent pool with a unique skill set that we want to leverage by offering a new protection paradigm to anyone exposed on the internet. In an increasingly connected world, companies, families, individuals are all targeted by the new cyber threats and action is needed now."
Kudelski Security senior VP, head Christophe Nicolas said, "The purpose of Kudelski Security is to deliver tailored cyber security solutions and services to enterprises, financial institutions, government administrations and our media customers. Initial focus will be Europe, before expanding the offering worldwide, such as for our existing media customers".
The Kudelski Security offering consists of a set of services initially focusing on assisting companies to assess risk and vulnerabilities in order to ensure privacy and confidentiality of their data and analytics as they move their business processes and applications in a cloud dependent ecosystem. The offer will include monitoring the evolution of the threats and keeping consumer data secured, while access to data becomes more dynamic and mobile, through new consumer devices like smartphones and tablets.
Kudelski Security adds that it goes beyond a pure technology security offering by combining technological know-how and legal expertise, compliance, field investigation and crisis communication into a new type of global Cyber Alert Response Squad.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
