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Ten Sports and Ten Cricket not on Hathway network
MUMBAI: Hathway Cable and Datacom has stopped carrying Taj Television owned and operated channels Ten Sports and Ten Cricket on its cable network after the two parties could not reach an agreement.
Taj TV, a subsidiary of Zeel, is looking for growth in annual subscription fee from the multi-system operator, sources said. Hathway, however, is resisting the offer contending that the two channels don‘t have the kind of content required for such an increase.
Hathway had on 16 October issued a public notice saying that the two channels would not be available on its platform three weeks from then.
"This is to inform consumers/public that after the expiry of three weeks we shall not re-transmit the channels Ten Sports and Ten Cricket distributed by Taj Television (India) Private Limited on account financial unviability of business," the notice read.
Both Taj and Hathway confirmed that they failed to reach an agreement.
According to an official from Hathway, the two channels are avalable on an a la carte basis in the package of channels for subscribers under the digital addressable system (DAS).
The decision will mean that Ten Sports channels will not be available on as many as 33 networks under Hathway spread across across 22 cities in eight states.
Negotiations are, however, on, sources added.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
