MAM
Ujala appoints Cut the Crap as creative agency
MUMBAI; Jyothy Laboratories has appointed Cut The Crap as the creative agency for its liquid fabric whitener brand Ujala.
The agency has won the account following a multi-agency pitch that took place a month ago.
The incumbent agency on the account is Situations Advertising that has been handling the creative duties of the brand since over a decade.
Cut The Crap founder Jagdish Acharya told Indiantelevision.com, “Yes, we have won the account. Ujala is an iconic brand and the challenge for us is to take it further. We had given a presentation on the same following which we bagged the account.”
The agency has earlier worked for Livon, a Paras Pharmaceutical product, when its CEO was S Raghunandan who is the current CEO of Jyothi Labs. The agency feels that the success of Livon‘s campaign helped them participate in the pitch.
The agency has already commenced work on the campaign. It is estimated that the company would spend around Rs 250 million on advertising of brand Ujala.
MAM
Bajaj Electricals appoints Rahul Pundir as chief supply chain officer
24-year P&G veteran to lead unified SCM from 2 March 2026.
MUMBAI: Bajaj Electricals just plugged in a supply chain superstar because when your operations need to run like clockwork, you don’t settle for a dim bulb. Bajaj Electricals Limited has appointed Rahul Pundir as chief supply chain officer, effective 2 March 2026. In this role, Pundir will spearhead the company’s unified supply chain management function, overseeing logistics, manufacturing, sourcing, planning and quality to build greater agility, resilience and efficiency.
Pundir brings over 24 years of global experience from Procter & Gamble, where he led complex supply chain operations across Asia, the Middle East & Africa, India and Japan. Known for driving large-scale digital transformations, he sharpened forecasting accuracy, enhanced manufacturing excellence and strengthened inventory agility in diverse markets.
Bajaj Electricals chairman Shekhar Bajaj said, “We are delighted to welcome Rahul Pundir to the Bajaj Electricals team. Supply chain excellence lies at the heart of how we serve our customers and partners every day. Rahul’s rich global experience and deep operational expertise will further strengthen our capabilities and help us build a more agile, resilient, and future-ready organisation.”
Bajaj Electricals Managing Director and CEO Sanjay Sachdeva added, “We are thrilled to welcome Rahul Pundir to Bajaj Electricals at an exciting phase of our growth. Rahul’s leadership will help us unlock greater efficiencies, elevate service levels, and build a more agile organisation that supports our long-term growth ambitions.”
The appointment comes as Bajaj Electricals headquartered in Mumbai with FY 24-25 turnover of Rs 4,828 crore continues to expand its portfolio across consumer appliances, fans, consumer lighting and professional lighting solutions under the Bajaj and Morphy Richards brands. Part of the $100 billion Bajaj Group founded by Jamnalal Bajaj in 1938, the company has maintained consumer trust for over 87 years through innovation and quality.
In an industry where every link in the chain matters, Bajaj isn’t just adding a new officer, it’s powering up its entire operation, one strategic hire at a time.
