MAM
Nissan launches a musical TVC for Evalia created by TBWA/India
Mumbai: Nissan Motor India has rolled out a new television campaign “Evalia Moves like Music” to promote the Nissan Evalia.
The campaign has been created by TBWA/India and is on air across leading news and entertainment channels.
The ad film aims to impart an emotional engagement between the customer and the vehicle through a fusion of classical and contemporary music while highlighting some of the features of Evalia like spaciousness and fuel efficiency.
According to the company, the campaign reinforces the promise of world class product that Nissan provides to the Indian customer.
In 60 seconds, the new Nissan Evalia TVC brings out the proposition of ‘moves like music‘ while driving. The campaign features six musicians – Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash – who create music while they travel together in the Nissan Evalia.
Film music composer Clinton Cerejo has composed the number while Shimit Aminhas directed the ad.
TBWAIndia NCD Rahul Sengupta said, “For Nissan Evalia, we‘ve highlighted its drivability by comparing its movements to graceful musical notes. In casting some very gifted musicians for the new campaign, ‘Moves like Music‘, we were able to show the Evalia as an enjoyable space, moving in a new direction from the conventional ‘show us more of the car‘ in the campaign.”
Hover Automotive India director – sales and marketing Nitish Tipnis said, “Innovation has been an integral part of our communication strategy at Nissan and our products too reflect that seamlessly. For the Nissan Evalia, we chose to convey the key features and innovations in a unique way through music, as music brings together people from all walks of life. TBWA‘s ‘Moves like Music‘ campaign beautifully captures the innovative story of the Evalia.”
The TV campaign will be supported by an integrated marketing campaign including a new print ad campaign. Apart from outdoors and increased visibility at trade outlets, Nissan is also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.
The media agency working on the account is OMD.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI:Â Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
