MAM
Facebook to set up official external advertising network
MUMBAI: Social networking website Facebook is planning to start an external advertising agency that will be able to capitalise on the data collected by it over the years about people‘s preferences and habits on the web. This also means that advertisers will now be able to use information about users in order to target ads at specific groups while they surf the net.
The data that Facebook has about users includes things like their likes, posts made on the site and the friends one makes on the social networking site.
The initiative will open a new source of revenue for Facebook. Increasing revenue is an important thing for the publicly traded company since it has not been able to do any wonders since it launched its IPO.
The model would be similar to Google‘s AdSense, something that has proven popular and effective and could give the social media website a chance to compete with Google‘s advertising.
Earlier an executive from Facebook‘s counsel office was quoted in Forbes as having said that “everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.”
Recently, WPP CEO said in an interview with LiveMint, “Facebook is a social medium and a branding medium rather than an advertising medium. It is dangerous to invade people‘s social space. A conversation on Facebook is inherently a social conversation and not a commercial conversation. So the means of engagement are far more subtle. If I engage you to write something nice about me or WPP on your Facebook page, that would be better than taking a display ad on Facebook. I have said this historically-that Facebook is a powerful branding medium.”
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
