MAM
Tata Housing hands social media mandate to Social Wavelength
MUMBAI: Real estate company Tata Housing Development Company has roped in digital marketing agency Social Wavelength to handle it social media mandate. The agency‘s approach and suggestion came very close to the brand‘s need and vision for its social media initiatives and that is what won Social Wavelength the mandate.
Tata Housing is a developer of premium and luxury projects in the country. The company now aims to leverage the digital medium in an attempt to be more accessible to Indian consumers. By going the social media way, Tata Housing hopes to increase conversations with its consumers and engage them more effectively with the brand.
The brand plans to undertake a 360-degree digital communication route that includes fan pages on social networks, mobile apps and other social utilities.
Social Wavelength joint chief executive officer Hareesh Tibrewala said, “We are delighted to be working with Tata Housing, which has built a strong brand reputation both in India as well as abroad. We believe Tata Housing‘s social media presence will help set the nation‘s real estate agenda of promoting premium lifestyle.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
