MAM
JWT appoints Mohit Hira as SVP & regional biz director
Mumbai: JWT India has appointed Mohit Hira as SVP and regional business director. He will be based in Delhi.
Hira has joined from NIIT where he was the chief marketing officer for their retail individual training businesses and the recently launched NIIT University.
JWT South Asia CEO Colvyn Harris said, “Mohit’s proficiency in creative, content and strategic planning skills and his experience as a brand custodian will work towards creating a great value proposition for our clients. His strong creative and digital capabilities make Mohit a great asset for JWT.”
Hira brings with him 26 years of diverse experience in advertising, marketing, print and digital media. He has also worked with The Times of India Group with ET and Navbharat Times and later went on to become the director of Times Internet.
Before joining the corporate world, he was with Contract Advertising (Kolkata and Delhi) and DDB Needham (Oman) where he had creative, account planning and business responsibilities.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
