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Twitter partners with Komli Media
MUMBAI: Digital media technology platform Komli Media has signed a partnership agreement with Twitter for Southeast Asia.
The partnership aims to expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Under the partnership, Komli will manage all Southeast Asia sales of Twitter. It will also help develop the regional market for Twitter and its Promoted Products through education and training programs for agencies and advertisers.
Komli Engage sales team specialising in Twitter’s advertising products will be offering advertising solutions including promoted tweets, promoted accounts, and promoted trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America.
Twitter vice president of international revenue Shailesh Rao said, “We‘re really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter’s fastest-growing markets. We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region."
Komli Media VP International and managing director – SEA Akshay Garg said, “We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
