Brash Brands enters India via Tata Elxsi

MUMBAI: Design company Tata Elxsi and UAE-based brand consultancy Brash Brands have entered into a strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

Under this partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

The first step along the way is to set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way of finding markets in the GCC and Asia.

Tata Elxsi managing director and CEO Madhukar Dev said, “Brash Brands offers a best in breed service that fully complements our own. This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”