Brands
Beauty brand IDUN Minerals launches in India
Mumbai: Sweden’s favourite clean beauty brand, IDUN Minerals announces its entry into the Indian market. With a strong focus on purity, quality, and sustainability, IDUN Minerals aims to elevate beauty routines across the country.
IDUN Minerals is known for its exceptional range of mineral-based makeup products. These products are carefully formulated to enhance natural beauty while nourishing the skin. In line with its commitment to inclusivity, with 22 foundation shades, the assortment offers a wide range of shades that are infused with highly purified minerals, catering to diverse skin tones.
“We’re very excited to be launching IDUN Minerals in India and raise the discussion of conscious and clean beauty and get to know the Indian beauty market better.” said CEO, Caroline Thunstedt.
The products are formulated in close cooperation with researchers and dermatologists, making them suitable for all skin types, including the most sensitive ones. IDUN Minerals takes pride in using only the finest and purest ingredients, with a focus on minerals that benefit the skin. The brand is free from talc, bismuth, PFAS, parabens, sulfates, fragrances, essential oils, and highly purified from nickel and chromium, demonstrating its commitment to providing clean and safe beauty solutions.
“Each product of IDUN Minerals has been carefully crafted as a testament to our unwavering dedication to clean formulations. Our products have been loved globally for their high-performance formulas and high-quality results and it brings us so much joy to now be in India. We invite everyone to join us on this journey towards a more conscious and beautiful future. We believe that beauty should be a celebration of individuality and well-being. With IDUN Minerals we can offer a unique blend of science and nature, empowering individuals to embrace their natural beauty with confidence and authenticity.” said Thunstedt.
“We are excited to introduce IDUN Minerals to the booming beauty market in India. As the beauty sector grows in the country, consumers are increasingly gravitating towards conscious beauty with products featuring natural, organic, and clean ingredients. With IDUN Minerals’ global success and its commitment to purity, quality, and sustainability, its entry into India will have a major impact on the beauty industry.” said BRDG Group director Magnus Toveberg.
In line with its ambition to be a sustainable beauty brand, IDUN Minerals is intensifying its focus on local production, transparency, and reducing the environmental impact of its products. IDUN Minerals is cruelty free and vegan certified by PETA and Djurens Rätt in Sweden, Swedish for Animal Rights, solidifying its commitment to ethical and eco-friendly practices in the beauty industry. By 2025, the brand aims to offer recyclable packaging for all its products.
Inspired by the natural beauty of Scandinavia, IDUN Minerals’ packaging reflects a minimalist and chic aesthetic, embodying the brand’s philosophy that beauty should be both inside and out. Idun, in Norse mythology, was the goddess of beauty, eternal youth and rejuvenation. She was known to be the keeper of magic golden apples, known to provide the Gods with the ability to sustain immortality, making them eternally young and beautiful. IDUN Minerals highlights the goddess Idun in the brand name as part of its Nordic heritage but also as a symbol of beauty and female strength. The brand carries the apple as its symbol on packaging as well as engraved in some of the makeup compacts.
IDUN Minerals is available online through its official website in India, www.idunminerals.in and select marketplaces such as Tira Beauty, Amazon and Myntra. Currently, the product offerings for India include make-up and skincare and will expand to haircare as well over the coming months.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
