Prachar Communications bags creative & media biz of Shakti Pumps

MUMBAI: Prachar Communications has been awarded the creative and media duties of Shakti Pumps.

There was no formal pitch. The agency was called to pitch for the account.

The account size is estimated to be around Rs 150 million.

Prachar Communications MD Rajesh Jain said, “Our plan is to make Shakti Pumps a leader in their category in three years.”

The agency is coming up with the new ad campaign for the client within a month, Jain added.

Prachar Communications’ clientele includes Siyaram Silk Mills, D’décor, Emami, Mankind Pharma and Ranbaxy.