MAM
Ignitee wins Anchor Electrical’s digital mandate
MUMBAI: Panasonic‘s Anchor Electricals has appointed digital marketing agency Ignitee Digital to leverage the popularity of digital media platforms and cater to the young tech savvy audience.
The agency will be responsible for developing a comprehensive online presence and positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories. This is Anchor‘s first step in the digital and social media space.
With changing demographics and landscape of the internet in India, Anchor intends to engage with the ever expanding internet user base in India. With a portfolio of over 3000 products, Anchor Electricals has established itself as a trusted household brand and it plans to replicate this success in the digital world through knowledge dissemination, customer servicing and community build up.
Ignitee Digital Services CEO Atul Hegde said, “We are delighted to have a brand like Anchor and Panasonic in our portfolio. Not many brands in this category have leveraged the digital medium in a big manner, and we are confident that we would be setting many ‘firsts‘ in this space for this category. We have planned a series of digital activities through the year and will lead in with a unique social media community”
Anchor Electricals joint managing director Dinesh Aggarwal said, “As digital and social media have been growing at rapid pace, we felt the need to engage with our customers and our Community of Architects, Consultants and Interior designers online. To lead this transition, Ignitee has been the best choice as it has successfully demonstrated a strong online presence for a host of brands across industries. We hope to support our market leadership with Ignitee‘s expertise in the digital world!”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
