MAM
OLX.in unveils new campaign created by Saatchi & Saatchi
MUMBAI: Online classifieds site Olx.in has rolled out a new television campaign with a focus on its Real Estate vertical.
Conceptualised by Saatchi & Saatchi, this creative lays emphasis on the significant usage of the Real Estate category on OLX.in for getting a house or rented apartment.
It showcases the underlying value proposition – “A perfect match is available on OLX, be it a buyer looking for a dream home or a seller wanting maximum return and response from a particular type of buyer only”. It is implied through the tagline “Wahi Milega Jo Mann Mein Hai, Sirf OLX.in Pe”.
Saatchi & Saatchi CCO Ramanuj Shastry said, “I love the insight that “You’ll find the perfect match on OLX” In today‘s world, sales promises are looked at with skepticism. What you see is what you don‘t get. Real estate is probably the most glaring example of that. And it‘s quite a delight to find exactly what you‘ve been promised. The ad dramatises this singular advantage of OLX in a humorous and entertaining manner”
OLX India CEO AmarjitBatra stated, “Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. Taking this insight, we aim at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions. This ad convincingly urges users to try out Real Estate category on OLX.in to which ensures the most desired requirements of Real Estate dealings be it finding a dream home, a desired lodger or a perfect landlord.”
Taking cue from this insight, the ad features a couple that enters a house with their kid. The man opens the gate and exclaims “Wahi Gate!” After taking a few steps within the house, the boy notices a swing in the garden area and utters “Wahi Jhoola!” This is followed by the appearance of an old Bengali couple standing at the railing of the balcony. Seeing the younger couple with their kid entering their home, they are ecstatic, “Wahi ek bachhe wala couple”. The younger couple thereafter notice striking similarities to what they have always desired in their home and what they see in this house. Upon introducing himself to the old couple by mentioning “Myself Arindam Chatterjee”, the old man seems delighted and expresses pleasure to his wife on getting a “Bengali” couple they were seeking as tenants. However, the man is still apprehensive and he asks the old man “Magar Kiraya?”, and the old man happily reverts, “Wahi Pachhis Hazaar” which is mutually agreeable to both the families. The ad concludes with a male voiceover saying “Wahi milega jo mann mein hai sirf OLX.in par”.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
