MAM
Scarecrow bags Flourish milk and dairy portfolio
MUMBAI: Ahmedabad milk and dairy brand Flourish has roped in indie agency Scarecrow Communications Ltd for its creative mandate. The agency will be handing the brand from its Mumbai office while Ahmedabad based One Advertising will continue to be the communication arm for the brand in Gujarat.
Flourish PureFoods is setting up its cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure and milking technology. They will manufacture and market long life milk, unique milk products along with other high quality and healthy food products.
Flourish owner Sushil Handa said, “Scarecrow fits the bill. In fact, they almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur‘s POV.”
Scarecrow founder director Manish Bhatt said, “Milk is an interesting product category to work on and a refreshing opportunity for the agency‘s creative juices to blend with.”
Scarecrow founder director Arunava (Joy) Sengupta said, “Working towards fulfilling Flourish Team‘s dream will only strengthen the agency‘s conviction in its brand building capabilities. Milk is known to be healthy and I believe it‘s so for our businesses as well.”
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
