MAM
Star Plus readies return of Nach Baliye after 3 years
MUMBAI: Star Plus is bringing back one of its most popular shows, Nach Baliye, after a gap of three years.
Star has roped in Vaseline as the presenting sponsor for the fifth season of the big-ticket reality hunt property.
Nach Baliye will have 11 real-life television celebrity couples fighting it out in the dance floor to win the favour of the audiences as well as judges.
Starting 29 December, the show will air every Saturday and Sunday at 9 pm. At present, the channel airs two of its fiction shows in this time zone.
The show will compete against Zee TV’s Sa Re Ga Ma Pa, Colors’ Bigg Boss 6 and Sony Entertainment Television’s Kaun Banega Crorepati-6.
Mindshare principal partner- client leadership Anita Kotwani feels there might be a fragmentation of audiences, but Nach Baliye has an opportunity to do well as it has no direct competition . “The show has a legacy in its favour and the format is unique as it is all about the chemistry between real life couples. Also, there are currently no other dance shows on air. So it does not face any direct competition with the other reality content in that sense. However, the other reality show formats are established properties and have their share of fan following. So it will be interesting to see how it goes, ” she says.
ZenithOptimedia SVP Navin Khemka also expects Nach Baliye to deliver. “Star Plus is coming up with a reality show after a long time. Since Jhalak Dikhhla Jaa did decently well, we are expecting Nach Baliye to work well too. And though it will compete with Bigg Boss and KBC initially, both of them will go off-air. So the slot has good prospects,” he says.
Nach Baliye will end just before Indian Premier League starts. “So it’s a good option for brands and we are looking at investing in the property,” avers Khemka.
The show will be produced by Frames Production Company and hosted by Karan Wahi and Gautam Rode. It will be judged by Shilpa Shetty Kundra, Sajid Khan and Terrence Lewis.
The essence of the show is that when a husband and wife join hands to forge a partnership of equals, the power of the duo becomes unbeatable.
Comments Star Plus general manager Nachiket Pantvaidya, “Star Plus has been a pioneer in introducing innovative non-fiction formats on Indian Television. Nach Baliye, as a property, has always been very popular with the viewers and we are confident that its return on a exciting and bigger scale will be something they will really enjoy. Weekends are all set to get more entertaining with the return of Nach Baliye.”
The contestants of Nach Baliye 5 include Rahul and Dimpy; Jay and Mahhi; Kushal and Elena; Deepshikha and Kaishav; Ravi and Sargun; Suhasi and Jaisheel; Amar and Charlie; Shefali and Parag; Smita and Ankush; Karan and Nisha; and Arvind and Neelu.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
