MAM
Movies Now celebrates two years with a contest
MUMBAI: English movie channel Movies Now, part of the Times Television Network, celebrates its second anniversary with a contest.
Merchandise is up for grabs every hour and one winner could win a trip to Hollywood. The viewers need to just give a missed call on 022-30256770 everytime they see ‘2’ on the channel.
Times Television Network CEO English Entertainment channels Ajay Trigunayat said, “It has been an extremely rewarding two years and I take this opportunity to express my heartfelt gratitude to our partners and associates for their overwhelming support.
“We have led the category since our launch and 2011-2012 has seen immense growth in terms of reach, TSV, audience engagement and consequently revenue. As the third year unfolds, underlining our leadership – we aim to set new benchmarks in the English Movie Channel space. You can look forward to a robust and entertaining year ahead!”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
