Applications
Autodesk launches professional video editing software
MUMBAI: Autodesk has announced that the new Autodesk Smoke 2013, professional video editing software is now shipping.
Smoke 2013 is designed to meet the needs of professional editors working in video production, corporate video, online video and other competitive creative environments where productions require editing and effects.
The new Smoke offers editing and effects within a single, efficient timeline-based workflow, a sleek user interface and runs on a wide variety of Apple MacBook Pro and Apple iMac computers.
Autodesk Media and Entertainment VP strategy and marketing Mark Strassman said, “The anticipation for Smoke, since its thrilling announcement at the National Association of Broadcasters convention in Vegas in April, has continued to build throughout the community of creative professionals. As a leader in high-end effects and 3D, Autodesk is committed to making that technology increasingly available to a new generation, and the new Smoke is case in point. The Smoke team has fielded thousands of inquiries and product recommendations in the process of developing Smoke 2013. I’m so excited to announce it’s here.”
New features which grew directly out of user recommendations include: ability to drag and drop a clip from the source player into the timeline; ability to expand/collapse the timeline FX pipeline area; and redesign and streamlining of the UI and interface elements to speed up workflows.
Key Features
• New Smoke User Interface (UI) — An intuitive all-in-one creative workflow that combines track-based editorial, industry-standard
editing conventions and proven Autodesk creative tools
• ConnectFX — Powerful node-based compositing inside the timeline allows high-end effects and advanced compositing without leaving the editorial environment
• Creative Tools — A toolset with proven high-end finishing tools, Action for true 3D compositing, the Colour Warper for professional
grading and color matching, the Master Keyer for one-click chroma keying and stereoscopic 3D editing and effects
• Flexible System Requirements — The product runs on most Apple iMac and MacBook Pro systems using high-bandwidth Thunderbolt storage and IO bringing true high-end editing and effects to flexible desktop and mobile workflows
Autodesk revamped Smoke to address a growing niche for editors who need to do more than just edit. In a recent survey of over 300 active users of the trial download, over half of which were new to Smoke, many respondents called out the benefits of having an all-in-one package that integrates editing and effects.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
