Brands
Dreame to launch the all in one DreameBot L10s Ultra in India
Mumbai: More than 21 million households trust Dreame across over 120 countries and regions, including North America, Europe, Australia, Southeast Asia, Northern Asia, the Middle East, and many more. With a network of over 4,000 physical stores, 7.5 million brand members, Dreame demonstrates a strong foothold in the global market. The brand has also applied for up to 4256 patents worldwide, with 2206 already authorised, and showcasing its commitment to innovation. This robust presence and dedication to advancing technology position Dreame as one of the leaders in the industry.
Dreame, popular in India for its features and performance, is expanding its product range in the country with the third launch, the L10s Ultra robotic vacuum cleaner and mop, setting a new standard in cleaning with its advanced automation and enhanced efficiency.
The Dreame L10s Ultra offers a superior cleaning experience with ultra-intelligent and precision mapping. Featuring a sensor navigation system, it creates a detailed house map, navigating around obstacles to clean every corner with unmatched accuracy. Delighting customers further, the brand offers a 1 year warranty for high-quality after-sales and door-to-door services for all its products.
This advanced device incorporates robotic cleaning with auto-emptying and automatic mop cleaning, ensuring your floors remain clean without manual intervention.
Fully-automatic robot vacuum and Mop
· Intelligent algorithm + 3D navigation: Navigate your home with precision and intelligence. The Dreame L10s Ultra utilises an advanced AI action system with an RGB camera and 3D structured light to learn your home layout, tailor cleaning strategies, and avoid obstacles. Get fast mapping and efficient cleaning every time.
· powerful performance: Conquer dust, dirt, and debris with ease. The Dreame L10s Ultra boasts a powerful 5300Pa suction, tackling carpets, hard floors, and even pet hair effortlessly.
· Auto empty and Mop self-cleaning: L10s Ultra is a perfect combination of popular robotic cleaning technologies, such as a hands-free emptying system and automatic mop cleaning — working together to deliver an impressive, effortless cleaning experience. Additionally, automatic dust collection, mop-cleaning, mop-drying, water-refilling, solution-adding, fast mapping, and path-planning come together to make fully automated home cleaning a reality. The Mop lifting function can keep the mops clean and prevent floor streaks. The Dreame L10s Ultra automatically lifts its mops when returning to the base station and while traversing carpets. The Dreame L10s Ultra automatically empties its dustbin and cleans its mops, ensuring continuous cleaning without lifting a finger.
Quiet operation with long battery
· Quiet operation: Enjoy peaceful cleanliness with noise levels as low as 59 dB.
· Long lasting battery: Clean for longer with a 5,200mAh battery, covering up to 2700 sq. ft. on a single charge.
Integrates with Alexa and Google Assistant
With the mobile app (available for Android and iPhone), and integration with Alexa and Google Assistant, initiating a cleaning session is as simple as tapping a smartphone screen or saying a voice command.
The brand has reached a notable breakthrough with the large-scale production of digital motors capable of operating at up to 160,000 RPM speeds. In addition, the brand stands as an innovator in achieving a global breakthrough by exceeding the 180,000 RPM threshold. Going even further, they have extended the limits by introducing motors operating at an impressive 200,000 RPM.
Dreame’s commitment to new ideas, research, and production enables the continuous creation of advanced products, a dedication that has been recognised through prestigious recognition such as the CES Innovation Award, TechRadar, Good Housekeeping and International Design Excellence Award, and numerous others.
Dreame smart factory with new age automation.
Availability and pricing
The Dreame L10s Ultra will be available at Bora Mobility LLP as a national distributor for a price of Rs 74999, Exclusively available on Amazon
Bora Mobility LLP is a dynamic and multifaceted player with a focus on distribution and manufacturing in the Western region. They cater to a wider range of products in the market. Recognising the potential of online retail, Bora Mobility LLP has ventured into the e-commerce space. This diversification opens new avenues for their products and expands their reach to a wider customer base.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
