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Zee Cinema, Zee Salaam and Zee Tamizh launch on Cogeco Cable in Ontario
MUMBAI: Zee Americas in partnership with Ethnic Channels Group Limited (ECG), Canada’s largest distributor of third language television services, launched Zee Cinema, Zee Salaam and Zee Tamizh on Cogeco Cable on 12 December.
Aimed at Ontario’s South Asian communities, these channels will serve to add great content to Cogeco’s third language services and help the Canadian multi-ethnic majority watch TV.
Zee Americas CEO Suresh Bala said, “Canada is a dynamic market and we are happy to serve viewers in Ontario quality programming in the form of Zee Cinema, Zee Tamizh and Zee Salam. Ethnic Channels Group has been a pioneer in Canada bringing South Asians the kind of content that they most desire, this is a great partnership for us to offer Zee’s brand of top notch dramas, reality shows, news, Bollywood movies and music to our Canadian viewers.”
Zee Cinema is a Bollywood channel in the US that includes a privately held Bollywood video library with more than 5000 hours of premium content.
Zee Salaam is Zee’s first Islamic general entertainment channel targeting the Muslim community and the Urdu listening audiences, while Zee Tamizh is a general entertainment channel that offers a variety of programmes targeting the Tamil-Canadian audience.
Cogeco Cable marketing and strategic planning VP Ron Perrotta said, “For Cogeco Cable, the second largest hybrid fibre coaxial cable system operator in Ontario, adding 23 services in 8 different languages distributed by Ethnic Channels Group allows Cogeco Cable to respond to a variety of customer tastes and needs and to enhance our already engaging multicultural TV offering.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
