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inext gets new brand identity
MUMBAI: Bilingual compact daily inext has launched a brand new ensemble coinciding with the onset of New Year.
The tabloid has undergone a complete revamp in terms of content and design. A lot of new editorial fixtures have been incorporated to entice and engage the youth.
There will be updates about latest mobile apps for school going teen, to job opportunities for the young professionals. The presentation and styling of the content has been switched to a higher side, with a new font, aggressive packaging and racier headlines, the company said.
inext COO and editor Alok Sanwal said, "The facelift has been given to impart the young readers a taste of unique reading experience in terms of distinctiveness of news, quality of information and entertainment quotient. i next now has an accentuated youth feel and I am sure it shall be closer to their hearts and more in conjunction with their needs and aspirations."
The design and layout has also changed to a more user friendly one. The website of i next- inextlive.com has also undergone changes and is coming up with a sleeker version of the youth infotainment junction. A lot of new fixtures for engaging and connecting with the young audience have also been introduced.
"Lot of crucial and quick changes have happened in the last 5-6 years in the print/digital industry. Most of them are triggered by the young audience who is now savvier, smarter and more aware. Therefore, continual innovations in terms of content marketing are needed to reach them and give them the content they want, in the way they relish," Sanwal added.
Emphasising on inext‘s upcoming audience engagement initiatives, Sanwal believes that social media plays a key role in connecting to its readers. "Engaging the young audience is not a virtue anymore, it is the need. Social media being the catalyst is also the key tool to cultivate and measure their reading habits, pattern and behaviour. The latest avatar of i next, both digital and print imbibes a plethora of avenues for this relationship building by providing new reader connectivity initiatives."
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
