MAM
AOC TV is the official brand partner of ‘Matru Ki Bijlee Ka Mandola’
MUMBAI: AOC TV, international lifestyle brand of TPV Technology, is the brand partner for Bollywood movie ‘Matru Ki Bijlee ka Mandola‘ that released on 11 January.
Produced by Fox Star Studios and Vishal Bhardwaj Pictures, the film is directed by Bhardwaj, starring Pankaj Kapur, Imran Khan, Anushka Sharma, Shabana Azmi and Arya Babbar.
As a brand partner, AOC TV will do marketing and promotional activities in print, radio, electronic, online and social media space.
AOC TV director- India and SAARC Seema T Bhatnagar said, “We always tried innovative ways of promoting our brand. Just like the film, AOC TVs are meant for pure enjoyment the best entertainment experiences. With Dream Surround Sound, Real Colour Engine, USB ports, International quality and Artistic Design AOC TV stands Unique in the market at a very competitive price.”
Fox Star Studios head – distribution, marketing and syndication Vivek Krishnani said, “Keeping in mind the tag line of the film ‘Dekho magar Pyaar Se‘, we thought it would be an interesting association with a leading TV brand in the country who has a like-minded fun and entertaining approach as the film. We are glad to partner with AOC and are happy with the additional reach that the brand is providing the film.”
AOC is going to run a contest on FaceBook and winners of the contest can win movie tickets and movie merchandise plus five “lucky winners” will get a chance to meet the stars of the movie in Mumbai.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
