Brands
Sharad Gupta launches brand advisory firm WNN-WHYNOTNOW
Mumbai: Sharad Gupta, former vice president & lead-corporate communications at Escorts Kubota Ltd, has unveiled his new venture, WNN-WHYNOTNOW, a brand advisory firm dedicated to transforming the landscape of marketing and strategic brand development.
Drawing upon a distinguished career spanning more than 25 years in brand strategy, integrated marketing, and public relations, Gupta has occupied significant leadership positions at reputable organizations such as Escorts Kubota Ltd, TATA Infomedia, Xerox India, Wunderman, Solutions, and 141 Worldwide. Before launching his new venture, Gupta spent nearly a decade at Escorts Kubota, formerly known as Escorts Limited, leading brand strategy, end-to-end communication campaigns, integrating marketing, PR, and digital efforts to achieve cohesive and impactful brand messaging.
In addition to his various brand & marketing roles with corporates, Gupta served as the ex co-chair of CII Regional Start-up Council, demonstrating his commitment to fostering entrepreneurship.
With a wealth of experience advising various mainframe and SME brands in sectors like advertising, media, public relations, manufacturing, IT, FMCG, consumer durables, education, and peripherals, Gupta positions WNN uniquely to address the specific needs of Start-ups, SMEs, and Unicorns. The firm offers strategic branding, MarTech solutions, and PR strategies to enhance their optimal value. Gupta asserts that strategic, cost-effective branding can empower these businesses to not only appear appealing but also contribute positively and propagate goodness.
Speaking on the new venture, Gupta stated, “With WNN, our unwavering commitment is rooted in empowering businesses to transcend their potential by offering unparalleled expertise in marketing, strategic communication, and creative innovation. WNN hopes to be a beacon for start-ups, SMEs, and unicorns, catalysing their journey towards success. As India emerges as one of the largest ecosystems for startups globally, boasting over one lakh startups, WNN is poised to play a pivotal role in supporting their GoToMarket and business journey, specifically focusing on marketing push and brand development to ensure their success. Our mission is to foster a collaborative synergy that propels our clients’ business goals, ensuring they not only survive but thrive in today’s fiercely competitive marketplace.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
