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YRF films now available on Spuul
Mumbai: Spuul.com, the streaming service for Indian movies and TV shows online, has announced an agreement with Yash Raj Films (YRF), to make the studio‘s movies instantly available on Spuul.
Bollywood buffs worldwide can now watch YRF‘s movies like Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Dhoom and Band Baaja Baaraat on their desktops and mobile devices with Spuul.
According to the company, the proliferation of the internet, together with the growing popularity of smartphones and tablets, has catalysed demand for Indian movies online. Spuul is harnessing these trends to offer netizens, especially the young tech savvy users, the convenience of anytime, anywhere access to their favorites movies.
Spuul South Asia head Prakash Ramchandani said, "It is great to partner with Yash Raj Films, a studio that has produced some of Indian cinema‘s finest and most memorable movies. From old classics like ‘Kabhi Kabhie‘ and ‘Silsila‘ to new-age smash-hits like ‘Ek Tha Tiger‘ and ‘Ishaqzade‘ we are delighted to offer our users such a robust collection of movies and will continue to work with our partners to regularly expand our offering."
Yash Raj Films general manager – digital and new media Anand Gurnani said, "In line with the evolving digital landscape, we endeavor to have our content present on all legitimate digital touch-points globally. A digital distribution platform like Spuul, provides us a window to connect with our viewers and also enable them to access our evergreen catalogue of films at their convenience."
Spuul has recently launched its app for Facebook, which allows users to watch full-length movies on Facebook while they chat, check feeds and notifications.
Spuul is also available as a free mobile app for iOS devices (iPhone, iPad and iPod Touch) and as a web service.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
