Applications
Digicable upgrades to Conax Contego Plus content security solution
MUMBAI: Conax, global provider of leading solutions for securing multi-device and digital TV services, has said that Digicable has upgraded to the Conax Contego Plus content security solution.
The pan-Indian MSO already achieved one million digitized subscribers, but has also recently contracted an additional 600.000 secure client devices from Conax to meet expansion and pay-TV growth demands of the many regions the MSO serves cross-India.
The Conax Contego Plus upgrade is providing Digicable with a future-oriented, secure solution that supports advanced, flexible, interactive on-demand services enabling a bouquet of rich features, viewing options and services for subscribers, while ensure Digicable content revenues are secure.
Digicable CTO Asif Khan said, "We are very pleased with the personal level of 24/7 operational service and integrity provided by Conax and are highly confident that Contego Plus will play a strong role in positioning Digicable into the future. Conax offers an excellent security record, flexible solutions and provides a forward-thinking policy towards partners, allowing us to select from a wide range of Conax security-certified devices and vendors that best suit our operational needs."
Conax VP Asia Sales Are Mathisen said, "Conax is proud to that Digicable has reconfirmed their partnership with Conax and selected the Conax Contego Plus solution for driving their operations and secure consumer offerings to the next level. Digicable has achieved a significant milestone in digitisation race and has now taken an additional leap forward in positioning for the long term with a partner that provides both the highest level of security and the most flexible, cost-saving pre-integrated multiscreen solutions in a market which offers tremendous growth potential."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
