Applications
SVG Media introduces Velocity
MUMBAI: SVG Media has announced the launch of its data backed display ad network, Velocity, in India and APAC.
The company claims that Velocity will offer targeted reach and relevant audience. It is being pegged as ‘The Largest Targeted Reach Network’.
Velocity’s product portfolio includes offerings such as: audience display, video, mobile, rich media, social, data targeting and specialty display. It offers its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.
SVG Media founder and CEO Manish Vij said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”
“Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33mn unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India,” Velocity national sales director Piyush Rathi added.
SVG Media’s leading display ad network business, Tyroo Audience has been dissolved to make way for the data targeted display ad network, Velocity.
For the record, SVG Media, a Smile Vun Group company, is an Indian digital media Network. Media, formerly known as Tyroo Media, started its India operations in 2006. Currently, SVG Media has presence in India, South East Asia and the Middle East. SVG Media’s operations are divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
