News Broadcasting
Channel NewsAsia relaunches; adds Mumbai bureau
MUMBAI: Asian news broadcaster Channel NewsAsia is ramping up investments and has set up new bureaus in Mumbai and across Asia as it expands its programming lineup.
Channel NewsAsia has relaunched and moved from a live broadcast of 20 hours a day to a 24-hour cycle. The channel also has a new look and new programmes to help viewers better “Understand Asia”.
The free-to-air channel already has a bureau in New Delhi. Going forward, it will add more bureaus. This will enable the channel to produce more original content and news stories for the additional hours of “live” broadcasting
The channel is banking on digitisation that it hopes will reduce carriage fees paid to cable networks.
The broadcaster has an on-going deal with news agency ANI in India. From India one will see more news on different topics like finance, business and entertainment.
Channel NewsAsia MD Debra Soon said, “As the locus f the world economy shifts towards Asia, we believe we are well-positioned to deliver what we’ve been doing daily since 1999, and help audiences around the world better understand Asia. We have made substantial investments to provide more business content about Asia, from Asia. We intend to increase our lead in covering South East Asia better than other broadcasters operating here, and we will cover South Asia better. This is all part of the drive to deliver insightful documentaries and programmes for viewers, 24 hours a day, 365 days a year.”
Channel NewsAsia’s re-launch was celebrated today with a Champagne Lunch with the channel’s partners and friends at its new Marina Bay Studio. Simultaneous parties were also held in Mumbai and Hong Kong to mark this milestone occasion.
Increased news and business content and documentaries
Business news at prime time is more than doubled. A new one-hour financial programme, ‘Business Central’, airs at 8 pm featuring key stories from the region’s financial hubs – Singapore, Mumbai, Hong Kong and Shanghai. The show will give viewers insights into daily developments in other key world financial centres from the bureaus in London and New York.
Day-time market reports and key interviews will be conducted out of Channel NewsAsia’s latest facility in the Marina Bay Financial Centre, at the heart of Singapore’s new financial district.
The Marina Bay Studio will be featured during a new one-hour lunchtime show, ‘Asia Connect’, which will bring together the market action from every trading day in Mumbai, Shanghai, Hong Kong and Singapore and keep viewers on the pulse of Asia. This studio is a result of the collaboration with DBS Bank.
News content is increased by more than one-third. A daily additional newsbelt called ‘News Pulse’ from midnight to 6 am, tracks world developments overnight for Asia, with breaking news from the US and Europe. This will be followed by a new start to Asia’s day, with ‘First Look Asia’ from 6 am.
With a line-up of new programmes interspersed throughout the channel, viewers are given an uninterrupted flow of news through the day:
(1) First Look Asia
(2) News Now
(3) Asia Connect
(4) Singapore Connect (Only on Channel NewsAsia, Singapore)
(5) Business Central
(6) Business Singapore
(7) News Pulse
Beyond the news, Channel NewsAsia is raising the depth of content about Asia with nearly 30 per cent more hours of current affairs programmes focused on the dynamism and progress of Asia. An example is ‘Power List Asia’, which looks at the core of Asian success stories through interviews with top CEOs and tycoons.
‘Extraordinary Asians’, meanwhile, profiles the exceptional Asians who inspire the community by contributing in extraordinary ways. ‘Boomtown Asia’ offers a preview of what Asian cities of the future might look like and what is being done now to help make existing cities sustainable, liveable and future-proof.
New branding and on-air look: The launch is marked by the channel’s new branding and on-air look. “To be the Voice of Asian Progress” describes Channel NewsAsia’s unique positioning of capturing the exclusive stories unfolding in the region in all its diversity. The fresh graphics and colours reflect the channel’s celebration of the dynamism and energy in Asia, while the channel will stay true to its mission of helping viewers “Understand Asia”.
All platforms: In such a dynamic environment, consumers would expect to have information whenever and wherever they are. Channel NewsAsia is already available via the iPhone, iPad and Android Apps. Its Android App will have enhanced features when relaunched later this year.
The channel is also streamed “live” on both Channel NewsAsia (url: channelnewsasia.com ) and Livestation (url: livestation.com/en/cna_en) websites. It has entered into a strategic partnership with YouTube to provide even better quality services for viewers.
Marketing initiatives: On the marketing front, Channel NewsAsia has launched a series of initiatives in the region, such as the partnership for the CEO World Forum held in Ho Chi Minh City on 11 January 2013.
In March 2013, the channel is taking its discussion programme, ‘Perspectives’, on the road in Jakarta. To be recorded on location live, a panel has been invited to discuss the topic of Indonesia Rising. Speakers include Indonesia’s Investment Coordinating Board chairman Dr. M. Chatib Basri; Garuda Indonesia president, CEO Emirsyah Satar, the World Bank’s Country Director for Indonesia Stefan Koeberle and Indonesia’s Pertamina president, director and CEO Karen Agustiawan. The channel will launch more of such initiatives, like the Luminary Awards Forum in Singapore at the end of March.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
