MAM
Infobells announces the launch of a new children’s book collection in multiple Indian languages
Mumbai: Infobells, a leading publisher renowned for its commitment to educational excellence, is thrilled to announce the launch of its latest collection of children’s books. This new series is specially designed to cater to the educational and entertainment needs of young learners, with a diverse range of subjects including rhymes, handwriting improvement, colouring and activity, and fun storytelling.
Founded in February 2009 by Kuber Natarajan and Jayalakshmi Kuber, Infobells has always been at the forefront of providing quality content for children. The brand name, a blend of ‘info’ and ‘bells’, reflects the company’s ethos of combining informative content with a joyful learning experience. Targeting children aged 2 to 6 years, Infobells has primarily focused on creating and producing animated video content for children and is now expanding into the print medium with this exciting new range of books.
The newly launched book collection is now available in multiple Indian languages including Hindi, Tamil, Kannada, Telugu, and English, making it accessible to a wide audience. Parents and educators can find these books online on major platforms such as Amazon, Flipkart, and other leading stores.
Kuber Natarajan, with his engineering background, and Jayalakshmi Kuber, with her expertise in computer science and animation, have combined their strengths to create a unique educational platform for children. The idea for Infobells was born from a Eureka moment when the founders recognised a gap in quality and culturally rich content for young children in regional languages. This led to the creation of a platform that seamlessly blends education with entertainment, particularly focusing on content in regional languages and engagingly delivering traditional values.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
