MAM
Percept Sport to manage the ‘Vadodara International Marathon 2013’
MUMBAI: Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, has won the mandate to manage the fourth edition of ‘Vadodara International Marathon 2013‘ following a multi-agency pitch.
The event is scheduled to be held on 1 December.
Percept Sport will handle the entire 360-degree management of the ‘Vadodara International Marathon 2013‘ including re-packaging, profiling, marketing, implementation and operation of the event.
A series of pre-event to drive awareness for the main marathon will span the length of 2013. One of the pre-events will be the ‘Midnight Woman‘s Marathon‘ with an aim towards highlighting issues related to the safety of women in the country. The 7 km marathon will feature only female participants who will run at the stroke of midnight across the city of Vadodara. This Marathon aims to serve to motivate women across India and also symbolise the safe environment prevalent in the state of Gujarat.
According to the company, the ‘Vadodara International Marathon 2013‘ will have the presence of top international long distance runners. Eminent personalities from the field of Bollywood, Politics and Sports will also be present to lend their support to this event.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
