MAM
WCRC announces Asia’s most promising brands initiative
MUMBAI: World Consulting and Research Corporation (WCRC), a brand research, knowledge and consulting enterprise, has announced the genesis of Asia‘s Most Promising Brands And Leaders 2012-13 – a WCRC and iBrands 360 research initiative.
It is the premiere and most exhaustive multi-platform brand credibility project on Asia, involving the most promising brands and leaders from various Asian countries that have contributed to the Asian success story and charted a path-breaking progression blueprint of the Asian economy.
The project will accentuate brands involving nations like India, Singapore, Malaysia, Philippines, Taiwan, Japan, China, Sri Lanka, Bangladesh and Dubai.
WCRC MD Abhimanyu Ghosh said, “These brands have the potential to overtake the market leaders of today through their innovative marketing techniques, product innovations and brand recall. The project would focus on The Most Promising Brands in Asia, which, through their robust growth and formidable presence, are successfully taking on and outclassing their competitors.”
“We intend to provide the business universe, marketing fraternity and the consumer community at large, the most credible, insightful and entertaining industry standard of brand compilation, underscoring the promise quotient of present-day exceedingly successful brands propelling the business and economic engines of Asian advancement to global supremacy,” said Ghosh.
Leaders who have led from the front to build and reinforce their brands and elevate their companies to the stature of Asia‘s Most Promising Brands will also be felicitated at the event. The project would, therefore, exhibit a research-based listing of the Most Promising Brands and Leaders across Asia, and will be presented in a brand compendium, coffee table book, a portal and broadcast format.
200 brands shall feature across 50 industry categories to form the Most Promising Brands of Asia, and the research will culminate in a launch event during the Asian Brand and Leadership Summit 2013 in Dubai later this year.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
