Applications
XBT Holding acquires Hyderabad-based IBEE Solutions
MUMBAI: XBT Holding, a global hosting and network solutions provider, has acquired India-based IBEE Software Solutions to meet the growing worldwide demand for websites and easy-to-use mobile applications.
IBEE Solutions is a leader in web hosting, as well as in web and mobile applications development. The acquisition allows XBT Holding to further its commitment to becoming a one-stop-shop for businesses worldwide.
IBEE Solutions addresses the rapidly growing demand for apps and web applications by taking an activity-centric approach that provides users tools to allow them to automate repetitive tasks.
"We always begin with activity modeling," said IBEE Solutions president Bertrand Yella. "This allows us to deliver a truly engaging experience and help our customers and users of their websites and mobile apps to get what they want from the application quickly and easily."
Yella said the company‘s developers build a detailed activity map for each application before a byte is programmed, meticulously outlining user actions required to reach their goal. For example, when someone uses a smart phone to make a gift purchase, that person wants the experience to be as easy and even as fun as possible.
"Our system allows us to indulge the user. Usability and clean design are the two key ingredients to the success of our applications," Yella said.
XBT Holding CFO Rajesh Kumar Mishra said the acquisition of IBEE Solutions was a natural extension for the company and a critical move on the path to creating a comprehensive line of services for individuals and business entities.
He also said the acquisition is an important step in expanding the company‘s presence in countries with emerging data and internet technology needs.
"Up to this point, XBT has created a full suite of high-demand internet infrastructure services, including dedicated servers, co-location, IP transit, content delivery and cloud computing," he said.
"However, our strategy always has been to improve our offering for the benefit of customers. Mobile applications and web development services are in great demand nowadays. Millions of companies are realising mobile applications are critical to increasing profits, and as essential as having a compelling website with well-thought-out usability. Now XBT Holding, in partnership with IBEE Solutions, can efficiently create these critical tools."
Yella said the acquisition by XBT Holding gives IBEE Solutions a serious competitive advantage in the Internet infrastructure market of India, as well as opening new opportunities across the globe.
"Hosting is a core element in our service proposition, and now we‘ll have an amazing opportunity to use XBT‘s worldwide network infrastructure, which spans three continents. We also will benefit from access to XBT‘s highly reliable, state-of-the-art servers and extensive international expertise. This will allow us to provide fast, scalable and secure hosting solutions. We expect to gain a 30 percent share of the retail hosting market in India."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
