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Siti consolidated Q3 loss widens 47% Q-on-Q to Rs 185.7 million
MUMBAI: Zee Group-promoted multi-system operator (MSO) Siti Cable continues to be in the red with the fiscal third quarter consolidated net loss widening 47 per cent to Rs 185.7 million from Rs 126.5 million a quarter earlier on rise in expenses due to digitisation.
Siti Cable’s consolidated operating profit for the quarter, however, increased 7 per cent to Rs 202.5 million from Rs. 189.3 million a quarter earlier.
The consolidated operating revenues for the third quarter rose 33 per cent to Rs 1.24 billion from Rs 935.3 million a quarter earlier.
Operating revenue is primarily generated from subscriber related income, income from bandwidth charges, income from advertisements and set-top-box (STB) activation.
Total consolidated operating expenses for the quarter stood at Rs 1.04 billion, a 23 per cent increase from Rs 850.6 million a quarter earlier.
The company’s main operating expenses include cost of goods and services, employee costs and selling & distribution expenses.
Major cost item was cost of goods & services recorded as Rs 768 million during the third quarter, representing 62 per cent of the total revenue. It increased 24 per cent from Rs 621.5 million a quarter earlier, when it was 60 per cent of the total revenue then.
Siti Cable COO Anil Malhotra commented, “Siti gained further momentum in the third quarter of fiscal 2013. We were able to maintain our margins through operational efficiency improvements despite increased operating expenses.”
Malhotra said that the company had seeded 1.5 million set top boxes (STBs) during Phase-1 of digitisation in Delhi, Mumbai and Kolkata and had added approximately 700,000 STBs during the third quarter.
The STB seeding done by the company is under the paid scheme and the payments were realised on upfront basis, Malhotra said.
“We are now in exciting phase of our journey as we strengthen our existing operations and expand our digital subscriber base in phase-2 cities as well. We believe that experiences gathered from Phase 1 will form the basis for phase-2 switch-over to digital, helping to speed up the exercise eventually,” he said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
