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Ping Digital launches online music channel with
MUMBAI: Ping Digital, India’s first internet HD start up network for digital audiences, has launched a digital music channel – India Music Network (IMN Tv).
India Music Network‘s launch is in affiliation with OKListen!- India’s first pro-musician, digital platform where consumers can purchase music legally and support the musicians they love.
The joint venture is aimed at encouraging the new generation of musicians and artistes on its dedicated YouTube platform
showcasing original music/melodies/compositions created especially for the IMN TV audience.
IMN TV is Ping Digital’s second genre launched after the India Food Network.
IMN TV and OKListen! together aim to build artiste portfolios and help them not only be seen and experienced, but also enable them to earn revenue on their talent. They strongly believe that artistes need powerful new platforms, which will in turn facilitate the growth of their talent in a manner that sustainable.
Ping Digital co-Founder Prashanto Das said, “IMN TV is a channel for music aficionados in the fast growing digital format. A channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OKListen! who share a philosophy similar to ours. Together we aim to create a much needed platform for India‘s new generation of talented musicians and indie artistes.”
IMN‘s repertoire spans the broad range of music from semi-classical thumris to ballads. IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing fine music across devices, including of course big screen television.
OKListen! Founder Vijay Basrur said, “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover & buy music along with supporting the musicians they love.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
