MAM
Tewari unveils e-version of Rozgar Samachar
NEW DELHI: Information and Broadcasting Minister Manish Tewari Tuesday unveiled the e-version of Rozgar Samachar in Urdu by the Publication Division. He said the issue could contain two to four pages of such content in its future editions.
He said the launch of the e-version of Rozgar Samachar in Urdu was another milestone in reaching out to the people who understood the language in form and spirit. The initiation of the e-version also reiterated the perseverance of Publications Division in a competitive environment where content was balanced with the prevailing business models. The initiative also reflected the use of technology in reaching out to the people in a form and language understood by them.
With a circulation of over 400,000 copies per week, the Employment News informs about job opportunities in the organizations of Central and State Governments to aspiring youth across the country; published in Hindi, English and Urdu simultaneously.
To provide benefits of technology to Urdu reading masses, E-Rozgar Samachar (Urdu) is being launched. e-Employment News (English) and e- Employment News (Hindi) are also available to subscribers since August 2012.
The Minister said the unveiling of a new logo of Employment News with the motto “Opportunities for all” was a manifestation of the commitment to reach out to job seekers thereby seeking to fulfill their aspirations and harness their skills and capabilities.
Through this new initiative, the publication would not only get a new brand identity, it would also become attractive to the aspiring youth. Lauding the Publications Division for its effort, the Minister said the new logo depicting the search for jobs from a lens would easily be identified by the target audience.
Tewari also stressed the need for government publications to add content on issues of public interest which pertained to the common people such as issues related to development, national and international affairs.
Tewari also released ‘India-2013‘ and ‘Bharat-2013‘ a reference annual which provides exhaustive and authentic repository of information about the activities, progress and achievements of various ministries and departments of Government of India during the year since 1957. In this context, the minister mentioned that the publication provided a comprehensive and authentic information about the country‘s march forward and was a must read publication for key stakeholders.
The logo of employment news was selected from entries of an in-house competition of College of Arts, New Delhi. The logo depicts the search for jobs from a lens. The holder showing nib on one side and the wrench on the other shows that the Employment News is both for skilled and unskilled jobs. The hand is the human element of the logo.
MAM
Gen X to drive $500Bn consumption by FY30
Report highlights preventive healthcare at $73B, nutraceuticals at $20B and efficacy-led premiumisation in beauty.
MUMBAI: India’s Gen X isn’t just ageing gracefully, they’re quietly rewriting the premium playbook, one deliberate purchase at a time. Redseer Strategy Consultants has released its consumer outlook report, “The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse”, spotlighting Generation X as the next major force shaping India’s consumption landscape over the coming decade. The analysis reveals Gen X financially secure, digitally confident, and outcomes-focused is poised to consume over $500 billion worth of goods and services by FY30, driven by rising per-capita spending and a shift toward credibility, convenience, and measurable results.
Key projections include:
- Preventive healthcare spending scaling to $73 billion by FY30 (17 per cent CAGR), as Gen X moves from reactive care to longevity-led prevention.
- Nutraceutical market reaching $20 billion by FY30 (25 per cent CAGR), reflecting an outcomes-first approach to daily wellness.
- Beauty and personal care for Gen X projected at $8 billion by FY30, with preferences tilting from trends toward proven treatments.
- Travel becoming slower, more indulgent and comfort-led, with a 25 per cent YoY rise in alternative accommodation (luxury villas, boutique stays) and strong demand for premium cabins and five-star properties.
- Education as “legacy spend”, with urban Gen X families investing Rs 10–20 lakh per child annually, alongside growing adoption of Cambridge, IB schooling, and overseas programmes.
Redseer partner Mrigank Gutgutia said, “Gen X is perhaps the most understated force in India’s consumption story. This is a generation that has moved past discretionary trial and now spends with deliberation on stronger health outcomes, deeper travel experiences, better-designed homes, and quality built to endure. As India’s retail market approaches the trillion-dollar mark, Gen X will shape where premiumisation acquires substance and where long-term brand loyalty is built.”
The report underscores a deeper shift, premium for Gen X isn’t about flash, it’s about reliability, efficacy, and ease. Purchases lean toward certainty over experimentation, with trust, service quality, and tangible results dictating choice. For brands, this means pivoting from loud acquisition to deeper retention, experience design, and consistency across touchpoints.
As India’s media and entertainment sector eyes trillion-dollar potential, the Gen X lens highlights repeat behaviour, retention-led growth, and margin resilience as key drivers in outcomes-led premium categories. In a market racing toward scale, this “sorted” generation isn’t just spending, they’re quietly deciding what premium really means for the next decade.
