MAM
Jitesh Rajdeo to head sales of Zee News Ltd
NEW DELHI: Zee News Ltd (ZNL) has appointed Jitesh Rajdeo as its chief sales officer to head the sales function of all the news channels of the company.
Rajdeo will report to ZNL chief executive officer Alok Agrawal.
“With Zee News Ltd’s mantra of ‘Soch Badlo, Desh Badlo’, we aim at building a network of persistent and consistent actions throughout the length and breadth of the nation keeping in mind consolidation of our leadership position. To put the words into action we have decided to aggressively take newer initiatives and hence want to ramp up our team”, said Agrawal.
Rajdeo was earlier promoted to the position of Revenue Head of DNA in March 2011 from his profile of Network Head – Key Accounts in Zee Entertainment Enterprises Ltd (Zeel). He has been associated with the Zee Group since 2000, having worked in various capacities in the organisation. During his tenure with the group, he has worked as national sales head of Zee Cinema as well.
In 2009, when Zee restructured its ad sales division to form two core clusters, Rajdeo was in charge of the cluster that included the regional GECs (general entertainment channels) and news channels of the group.
“Rajdeo has been with Zee Group for the past 13 years and had a good track record across various group channels in different roles. This experience would be helpful in taking up his role in ZNL and in helping in our growth,” said Agrawal.
Added Rajdeo: “This new role certainly is quite challenging. In my past profiles, whether it was integrating DNA with Zee culture or heading the Network team or even looking after the Regional Cluster of Zeel were major responsibilities. I am ready for the challenge and committed to deliver on the organisation‘s expectations.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
