MAM
Melissa Madden is BBC Worldwide Australasia director of brands and marketing
MUMBAI: Melissa Madden, former director of marketing with Seven Network, has been appointed to the role of BBC Worldwide Australasia director of brands and marketing. The announcement was made by acting GM Blair McQuade.
She has over 20 years of senior experience managing the marketing functions of blue chip brands, including Qantas Airways, Jetstar Airways and the Seven Network.
She will be responsible for the effective management of BBC Worldwide Australasia‘s marketing department, delivering marketing and brand management services across all business areas, from channels, global brands and consumer products to programme sales, ad sales, digital and live events.
She will lead the team that provides marketing, brand development and consumer insight expertise to the business, creating a cohesive marketing strategy and maximising the value of BBC Worldwide‘s brands.
Working closely with the incoming MD for Australasia, Jon Penn, and the executive leadership team, she will help to drive the business strategy in Australia and New Zealand, so that BBC Worldwide can maximise revenues and growth in territory.
McQuade said, ‘Melissa has an impeccable track record in launching new brands and consolidating portfolios for maximum impact and growth. As BBC Worldwide Australasia looks to an exciting future of growth, her experience in marketing media brands and her vision for new brand development will be an asset to the business.‘
Madden said, “I am thrilled to be joining the BBC Worldwide team in Australia and New Zealand. BBC is one of the world‘s great brands and is poised for a new chapter of growth and engagement in our market under the leadership of Jon and Blair. It is very exciting to be part of this and I look forward to building on the success already achieved by the team.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
