MAM
Zee appoints Scarecrow for its food channel Khana Khazana
MUMBAI: Zee Entertainment Limited has appointed Scarecrow Communications as the creative agency for Khana Khazana, its 24×7 food channel. The account will be handled out of Scarecrow‘s Mumbai office. The win came after a systematic pitch process, involving the top agencies in the country.
The new creative campaign for Zee Khana Khazana is based on a powerful insight and will serve as a platform to showcase the exciting line up of new shows, thereby continuing the tradition of creating people-centric content by the Zee family which is appreciated across genres.
Says Raghu Bhat- Founder Director, Scarecrow Communications, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually, their hearts.”
Says Joy Sengupta, Founder Director, Scarecrow Communications, “Our association with the Zee group is not new. But it‘s highly satisfying to bag one more prestigious mandate from the pioneers of Indian TV entertainment space.”
Says Manish Bhatt, Founder Director, Scarecrow Communications, “Zee is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”
With fully functional offices in Mumbai and Delhi, Scarecrow Communications is India‘s one of the fastest growing advertising agencies with brands such as Danone Narang, Reliance Digital, Anchor Panasonic, Future Capital, Emami, Religare, Eristoff, Kohinoor McCormick, Viacom 18, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.
Zee Khana Khazana which pioneered the cookery show content in India is all set to build on its legacy with a slew of highly exciting and original new shows, targeting Sec A, B housewives across India.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
