MAM
Maa TV appoints KYC Inclusive to measure efficacy of outdoor campaigns
MUMBAI: Telugu television network Maa TV has appointed Hyderabad-based outdoor media evaluation company KYC Inclusive to evaluate efficacy of its outdoor campaigns.
As part of the deal, KYC will do pre and post campaign evaluation to measure the efficacy of outdoor campaigns of Maa TV across Hyderabad, Vizag, Vijayawada, Rajahmundry and Tirupathi.
KYC Inclusive will measure and evaluate all outdoor mediums which are part of Maa TV‘s outdoor campaign including billboards, bus shelters, train branding, bus backs, centre medians, and pole kiosks.
Apart from this, at the pre-campaign planning stage, Maa TV will also get access to KYC Inclusive‘s study on location-wise trends for individual outdoor sites, information and analysis on sites which can give better reach and share to its outdoor campaign.
KYC Inclusive‘s outdoor media measurement and evaluation methodology will allow Maa TV to know the reach, share, brand recall, and cost per contact of its outdoor campaigns.
The deal will boost KYC Inclusive‘s plan to expand its outdoor evaluation services to major outdoor advertisers across the region.
Commenting on this occasion, KYC Inclusive Co-Founder & Head- New Initiatives Nitin Tanksale, “While OOH media is becoming exceedingly vibrant, its evaluation and measurement is as important as spending on it. We are happy to have an esteemed client like Maa TV on board; our evaluation system will give strategic inputs in planning outdoor media and deliver great value to Maa TV‘s outdoor campaigns”.
“Maa TV has always been consistent in promoting its shows and IP‘s on OOH media, appointing KYC Inclusive is a strategic step towards analyzing the efficacy of our outdoor campaigns. With this evaluation system, we will get to know the Reach and Share of our outdoor campaigns,” said a Maa TV spokesperson.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
