MAM
WPP merges Meridian with Soho Square
MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square.
The aim of the merger is to take Meridian international and grow Soho Square‘s business in India. Soho Square has a growing international network in Asia Pacific, Europe, Latin America and North America.
Soho Square, has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.
Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions.
Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.
While the individual operations will share the same philosophy and principles as the international network in India, for the purpose of business the three city agencies will operate independent of each other.
“Integrated solutions are central to our structure and philosophy. At Soho Square we can select and customize learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific,” Soho Square said.
In Mumbai Soho Square‘s core team comprises Soho Square Mumbai head of office Samrat Bedi, executive creative directors and creative heads Anuraag Khandelwal and Satish deSa, VP account management Mohit Ahuja and SVP planning Shashank Lanjekar.
Clients in Soho Square Mumbai include ITC‘s personal care products, Perfetti‘s Stop Not, Piaggio‘s Vespa, Bisleri, Pidilite‘s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.
In Bangalore, Soho Square‘s core team comprises head of office Shenaz Bapooji and creative directors C Ravikumar and Manoj.
Clients in Soho Square Bangalore are Himalaya Healthcare‘s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals and iGate.
In Delhi, the Soho Square clients are Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
