MAM
Kellogg’s Chocos picks Juhi Chawla as brand ambassadors
Mumbai: Kellogg’s Chocos has appointed Juhi Chawla as its brand ambassador.
The actress will be the face of Kellogg’s Chocos and will feature in the new ad campaign being rolled out by the brand.
Kellogg India marketing director Harpreet Singh Tibb said, “Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for thier kids. Kellogg’s Chocos made with wholegrain wheat has many roti like qualities, and moms can be assured of a nourishing and yummy breakfast option for their kids. Juhi personifies the Kellogg’s Chocos mother and her connect with mothers of young children is unmatched. There was no doubt in our minds that she should be associated with the brand. We hope that post this campaign, many mothers will say – Paushtik khilao, don’t chhupao! ”
Chawla said, “Kellogg’s Chocos has been a favourite with my children for a number of years now and it feels great to be associated with a brand that they have been consuming for so long. It gives me a sense of reassurance about my kids’ breakfast as it is made with whole grain. In short, Kellogg’s Chocos provides many roti like qualities for kids.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
