MAM
Yebhi.com unveils ‘Try n Buy’ campaign
MUMBAI: Lifestyle and home shopping portal Yebhi.com has launched a new TV campaign on the value proposition of ‘Try and Buy‘.
The TVC has been developed keeping in mind the key barrier for online shopping which is the lack of the ability to touch and feel the product.
Through this TVC Yebhi.com wants to communicate that now the consumer can try the product before buying and in case she is not satisfied return it, no questions asked.
The TVC features Cyrus Sahukar and Raageshwari Loomba and has been created by TBWA India. They had earlier done stuff with brands like Apple in the US market. Sahukar and Loomba talk about the problems one faces when trying to shop online and how with Yebhi.com‘s Try-n-Buy these problems are resolved.
Yebhi.com CEO Manmohan Agarwal said, “Online shopping is fast becoming a part of the mainstream retail. Indian consumer demands complete satisfaction before paying for their purchase – online or offline. We are happy to announce our unique ‘Try and Buy‘ feature which offers an opportunity to First Try and Then Buy. We have launched this keeping in mind strong consumer insight around inability to touch and feel while buying online.”
TBWA executive creative director Kunal Gill said, “We got a simple brief- ‘now get the trial room home‘. With this one line brief we created this communication of theTry-n-Buy feature for Yebhi.com. To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple”.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
