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FoodFood signs distribution deal with JadooPLUS
MUMBAI: Food and lifestyle channel FoodFood has further strengthened its international presence and signed a deal with Pearl Media Group Ltd (PMG).
Under the deal, the channel will be available globally on digital platform JadooPLUS with the exception of USA and Canada.
FoodFood channel promoter Sanjeev Kapoor said, “We are very happy to partner with JadooPLUS™ as it lets us take our content to the largest international base of South Asian viewers. FoodFood channel is to offer Indian viewers 360 degree food entertainment which can be enjoyed with family. Tying up with PMG allows us to offer the Indian Khushi Ki Recipe to other parts of the world.”
PMG co-founder and VP of content acquisition and distribution Sumit Ahuja said, “We are very excited to join hands with FOODFOOD, the only food specialty channel in India. This gives us an opportunity to expand our portfolio and introduce Indian food to our viewers.”
FoodFood was recently launched in Canada on Rogers Cable network. It is also available in Qatar through Asia Plus package on the QTEL QATAR Mosaic Platform. The channel also has a presence in UAE.
JadooPLUS™ consist of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
