MAM
Former Networkplay CEO Sundaram launches PlatformPlay Media Ventures
MUMBAI: Former Networkplay CEO Rammohan Sundaram has announced the launch of PlatformPlay Media Ventures.
PlatformPlay Media Ventures will focus on devising the India Entry Strategy for digital businesses looking at increasing their presence in India.
The new venture would be led by Sundaram as the chairman and managing director with majority stakes from SVG (Smile Vun Group) Media. He is expected to roll out multiple services related to digital advertising under the newly launched company.
Sundaram said, “Last four plus years as an entrepreneur were filled with tremendous learning but I still have unfinished business with the digital space. With PlatformPlay, we would be the first of its kind firm focussing on “India Entry” for various international digital brands looking at either entering or expanding their footprint in the market.”
“India is an important market for all growth focussed companies, and we at PlatformPlay have significant experience in launching large properties in the country, thus making us the preferred India entry partners. SVG Media‘s involvement as an investor adds to the belief of the idea. Domestically, we are focused on bringing the right audience for various categories of advertisers through some exclusive relationships that we are signing off now,” Sundaram added.
SVG Media founder & CEO Manish Vij will join the board of PlatformPlay as SVG Media‘s representative.
SVG Media is a digital media network operating market leading businesses such as Tyroo, PrecisionMatch, DGM and Velocity in Performance, Digital Data and Display respectively.
Vij said, “SVG Media has a clear focus on investing and acquiring digital assets and being the launch pad for successful digital media businesses. Having concluded our transaction with DGM last year, we invested in PrecisionMatch and launched Velocity as an audience based network within the group. We were sure of investing in PlatformPlay when we first about it from Ram. Ram‘s skills, passion, commitment and energy are known to everyone in the industry. The fact that PlatformPlay will be led by Ram is enough to guarantee success.”
“I have known Manish for over a decade and the understanding we have is immense. We are extremely confident that we would be trendsetting some of the digital brands in India in the near future.
With the Indian digital advertising market headed to a $2 billion mark by 2016-17, it is going to see a lot of international entrants in the next few quarters. We are well poised to make the most of it with a few announcements already round the corner and aggressive focus on bringing web and mobile publishers which have engaging solutions for brands to capitalise on,” Sundaram concluded.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
