MAM
V-Guard rolls out new commercials on Wires
MUMBAI: Consumer electrical and electronics company V-Guard has unveiled their new television campaign for wires, created by Publicis Ambiance-Bangalore.
The communication aims to bring to light the importance of triple layer protection for wires.
The ad features Lucky Singh as the protagonist who starts off as an actor working on a small role in a movie. He happens to save his director from a falling light which motivates the director to give him the role of a hero and he catapults to fame and so does his unique mannerisms, hairstyle and all. This new-found fame grants him all the riches including a mansion fit for a star of his calibre.
In an ironic twist of fate, one of the wires in his home short-circuits and in a flash, he loses all that he has gained including his style. This is where the real protagonist of the story comes in- the triple layered protection that V-Guard offers reducing the probability of electrical fires and short circuiting. This would have made the difference in Lucky Singh breaking or keeping his new found fortune.
Though conveyed in a humorous tone, this advertisement addresses the critical issue of short circuit, low quality wires and electrical fires in order to connect with the larger audience.
V-Guard Industries head corporate communications Nandagopal Nair said, “The challenge in communication was to how engagingly we could drive this message forward. Bollywood and the rags to riches story is integral in almost every middle class Indian dream. Hence when the Agency presented the concept with a twist it was taken in by the team.”
This ad film has been directed by Nishant Gangadharan with creative direction also done by Gangadharan.
V Guard is an electrical appliance manufacturer which has been manufacturing numerous products since 1977.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
