iWorld
Dance Your Style 2024: Register now for the year’s hottest event
Mumbai: Get ready for the electrifying return of Red Bull Dance Your Style 2024, igniting the stage in India! The World Finals ensure an extraordinary display of global dance talent against the vibrant backdrop of India’s culture and dynamic atmosphere.
Red Bull Dance Your Style 2024 introduced an exhilarating dual audition format, seamlessly blending Online and Offline auditions. This exceptional competition summons the finest international street dancers to showcase their prowess in thrilling 1-on-1 battles, challenging performers globally. The event takes spontaneity to greater heights with unpredictable tunes, spanning from electrifying Bollywood hits to timeless classics, setting the dancefloor ablaze. The DJs curate an eclectic mix that ensures everyone gets into the groove, adding a vibrant rhythm to this dynamic street dance spectacle. Express your unique style and secure your spot on the global stage! Here’s the twist – the audience steps into the role of the judge! Following intense regional rounds, the spectators become the ultimate decision-makers, wielding pluck cards of red or blue, determining their victor in this dynamic street dance spectacle.
Embark on a thrilling journey with Online auditions from February 3 to 25 February 2024, marking the exciting start for dance enthusiasts to showcase their talent globally. Offline auditions kick off on various dates and locations starting 17 February. Ensure your selected city aligns with your region of residence for a dynamic offline audition experience across diverse cities in India. Get ready to make your mark in this one-on-one street dance battle!
Participants stand a chance to win exciting prizes, including the opportunity to represent India at the Pre-Final during the prestigious Red Bull Dance Your Style World Final. A generous cash prize of Rs 1,00,000 adds a competitive edge to the dance extravaganza. Successful participants can collaborate with International Dancers, and secure a spot on the RedBull.in the platform, and amplify their unique dance styles.
Break free, let the rhythm guide you, and make your mark at Red Bull Dance Your Style 2024! For updates, visit redbull.in/danceyourstyle, and follow us on Instagram and Facebook. Red Bull Dance Your Style is not just a competition; it’s a celebration of individuality and diverse dance styles on a global stage. Join the movement and let your dance style speak for itself!
Online auditions –
https://participate.redbull.com/en/events/red-bull-dance-your-style-india/2024
Offline auditions –
https://participate.redbull.com/en/events/red-bull-dance-your-style-india-offline/2024
For information on Red Bull Dance Your Style India:
https://www.redbull.com/in-en/events/red-bull-dance-your-style-india
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
