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StarHub launches IPTV on Fibre service
MUMBAI: Singaporean pay TV operator StarHub TV commercial customers will get to enjoy a new TV viewing experience with the launch of StarHub TV on Fibre on 18 March.
An Internet Protocol Television (IPTV) pay TV service, StarHub TV on Fibre offers businesses access to crystal clear high-definition content and over three times as many TV channels as the existing Digital Terrestrial Television (DTTV) platform. The service will be initially available only to commercial customers such as offices, restaurants and pubs.
Delivered over the island-wide Next Generation Nationwide Broadband Network (NGNBN), StarHub TV on Fibre will be able to reach current DTTV customers and beyond, effectively covering commercial customers all over Singapore. StarHub TV on Fibre customers will also enjoy prioritised, managed IPTV access as the service utilises discrete ports on the optical network terminal. With IPTV access independent of broadband activity, StarHub TV on Fibre promises a superior viewing experience in terms of picture quality, speed and navigation.
StarHub VP of home solutions Lin Shu Fen said, “While DTTV has served our commercial customers well, we have capitalised on the NGNBN roll-out to provide an even better service to this segment of customers. StarHub TV on Fibre marks an important milestone in our pay TV business. Compared to DTTV, we can offer our commercial customers a significantly improved breadth and depth of content, delivered with the assurance of our trademark reliability.
“We expect the new user interface to provide our customers with a smoother and seamless journey when interacting with the content. In addition, it will bring a new level of interactivity and personalisation to TV viewing with features such as Facebook profile integration and the ability to set unique user accounts. We will have over 100 TV channels at launch and we are constantly working with content providers to bring more channels to the service.”
StarHub TV on Fibre commercial customers will have access to viewing options currently unavailable to DTTV customers. In addition to DTTV mainstays such as BBC World News, Bloomberg Television and CNN, new channels introduced include kids, entertainment, education and sports genres like Cartoon Network, Diva Universal, History and NBA TV; and high-definition options such as Fox HD, Sports HD, Discovery HD World, National Geographic Channel HD and Nat Geo Wild HD.
Making use of IPTV‘s two-way network, StarHub TV on Fibre‘s interactive features include Facebook profile integration, user account log-ins, an aggregated user rating system and informative apps such as the Singapore Exchange, Yahoo! News and Weather which are especially useful to corporate clients.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
