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Plans for MipCube unveiled
MUMBAI: Creative platform MipCube will have a line-up of events and conferences which includes speakers from Twitter, Warner Bros. and Machinima, a new Brands and Content Masterclass and the inaugural Women in Tech and Media networking breakfast.
MipCube 2013 will feature innovators in the digital content space. An integral part of MipTV, the world‘s content market, MipCube takes place in Cannes, France from 8-11 April.
As part of a series of case studies, Twitter UK head of broadcast partnerships Dan Biddle will explore how the future of the micro-blogging site is linked to TV, thanks to its ability to cultivate audiences. MipCube participants will also get an insight into what tomorrow‘s media business will look like in the hands of the new media moguls.
Content producers Warner Bros. director/producer Kevin Tancharoen and Warner Bros. Digital Distribution head of digital programming and development Lance Sloane will explain how they produced ‘Mortal Kombat: Legacy‘, a split-screen blockbuster which was the most-viewed web series in 2011.
Experts in the interactive content space will describe how to attract, build, and scale audiences, with contributions from video entertainment network Machinima president, co-founder Philip Debevoise, and 22-year-old entrepreneur Jamal Edwards who is SB.TV Global founder, CEO.
Cisneros‘ AdsMovil company COO Jorge Rincón will also be on hand to provide a focus on the mobile Hispanic population. Meanwhile branding agency Huge chief strategy officer Gene Liebel, who developed the strategy and built the HBO Go digital platform, will discuss the importance of intuitive design and user interface in encouraging audiences to consume more content.
In a session on reinventing distribution in the ‘anywhere‘ age, digital media company Base79 founder Ashley MacKenzie, which is YouTube‘s biggest content partner in Europe, will discuss which distribution models exist for professional content creators, and how best to leverage them.
Underlining the networking opportunities which MipCube offers, a string of matchmaking sessions will involve broadcasters, including Canal + Head of Digital, Fabienne Fourquet; Canada‘s CBC executive director, studio and unscripted content Julie Bristow; brand representatives such as Paolo Bonsignore from Illy Café; and branded content experts such as Victor Knaap of Media Monk.
A new feature this year is the Brands and Content Masterclass, sponsored by Ogilvy and Mather and in partnership with Hyper Island. The Masterclass will bring together more than 80 executives working in branded entertainment from brands, agencies, production companies, TV networks, digital platforms and social networks. The objectives of this Masterclass are to learn how to create engaging branded entertainment, meet potential partners in this field, and to share best practices from a selection of some of the most successful branded entertainment campaigns.
The Masterclass will be introduced by Hyper Island CEO Johanna Frelin, and will feature contributions from ITV MD Commercial, Online and Interactive Fru Hazlitt; McLaren Group Brand Director John Allert, and Framestore executive producer Simon Whalley. Other participating brands include Renault and Swarovski, while the Newcast (Publicis), MEC and Havas agencies will also take part. In the following lunch, the 2013 Brand of the Year award will be delivered (succeeding 2012 Heineken and 2011 Amex).
Another new feature is the Women In Tech and Media Breakfast, during which the challenges women face as they shoot for greater influence in the industry will be discussed. The talents of tomorrow will be showcased in the Content 360 Pitch Competition for transmedia producers and creative agencies, this year sponsored by Russian independent broadcaster CTC Media and telco MTS; the MipCube Lab, an international competition for startups innovating in the TV field; and the TV Hack Day, featuring 15 selected developers and designers who have 48 hours to come up with what might be the next big app. All of the winners plus Brand of the Year will be showcased in the Innovation show.
MipCube also provides hands-on opportunities through workshops like the YouTube Creators Masterclass for Content Producers, run by Head of YouTube Next Lab EMEA at Google David Ripert or the Social TV Bootcamp, which will provide a live consulting session on strategies to build social TV projects.
On 7 April, as a preamble to the main event, MipCube Plus will offer a one-day think-tank dedicated to unlocking fresh business opportunities for new content creation, user engagement and monetisation models.
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AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
