MAM
BC Web Wise launches Oojle
MUMBAI: Mumbai-based digital agency BC Web Wise has launched its first ever mobile game for iOS, Oojle.
Oojle is a maths puzzle application that helps one hone his arithmetic and much more. A free version of the game has been launched on the iTunes store and the initial response has been positive, the agency said.
BC Web Wise founder and MD Chaya B Aiyer said, “Oojle is endearing and addictive – essentials for a successful game. We‘re also very excited because it is our foray into B2C and mobile gaming. For a decade, we (BC Web Wise) have made a mark in flash animation and design for clients. Oojle is the first step in expanding our repertoire to create games that people can‘t help but fall in love with.”
The beta version of Oojle is available on Oojle.org.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
